What’s interesting is that the ad uses a smartphone swipe metaphor for “next,” borrows Angry Birds imagery to set up a friend versus foe battle, and, of course, lays in some kung fu at the end.
You don’t have to understand it to see what’s going on.
Via the Adkungfu.
In my recent trips to China, I’ve spotted various instances of Angry Birds merch and kids from all over playing the game on their PCs. According to their CEO, they’ve been downloaded (through official channels) 50 million times in China already. It seems that the phenomenon has not gone unnoticed at the head office. From TNW…
Continue readingAngry Birds the next big cartoon character in China?