The Happy Farm explosion

I recently caught wind of the recent explosion of popularity of QQ’s Happy Farm  farming game:


Happy Farm is a farm management game — you grow crops, trade with others and steal from your neighbors. It’s so popular that QQ has had to cap the number of new players to 2 million per day.

People are addicted — missing meals, breaking up relationships, and some posit that the reason is because Happy Farm lets Chinese people have the idyllic happy farm dream that they grew up with.

Completely unique to China? I’m not so sure — I caught my friend recently sneaking off with my laptop to play Farm Town on Facebook.

Source: Chinasmack
(Via: Frank and Elliott‘s Twitter streams)