Excerpted from Bytes of China:
In the wonderful world of shanzai, we have a new competitor made with a Mediatek chip- a Nokia N9 knockoff, the Noka (诺卡) N9. The Noka N9 has 7 operating systems interfaces: Meego, iOS 5.0, HTC Sense, Windows Phone 7, BlackBerry, Smasung’s TouchWiz and Symbian Anna. This screenshot below from the video shows the user switching OS interfaces.
But it wasn’t the impressive overload of OS interfaces, dual-sim card, 3.8″ WQVGA 240×400 resistive touch screen or the 1.3MP rear and front facing camera that caught my attention.
It was an advertisement on Taobao that revealed much more about what Chinese users want: games and porn (two areas I research)…
[Above: A talking cat app/game, and a stripping girls app that’s activated by blowing on the microphone.]
The success of Shanzai mobiles tells us that the purity of an OS actually matters little to these users. They just want a phone that looks like a smartphone with games and basic features... The Noka N9 is a semi-smartphone （半职能手机) that looks like a smartphone but doesn’t have the full features of a pure smartphone.
…in more recent interviews, they now the new value for non-elite users is to have a phone that can do the things that they see smartphone users doing – like interacting with more complex, interactive, & graphically rich stuff – like Talking Tom & Puff – a stripping game for you to look at girl’s underwears.